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New Solar Homes Partnership Market Research and Surveys

Fairbank, Maslin, Maullin, & Associates Market Research Studies Reports of the New Solar Homes Partnership Public Awareness Campaign

New Solar Homes Partnership - New Construction Home Buyers Market Research Comparison Report for 2007 to 2009, posted January 28, 2010. (PDF file, 43 pages, 436 kb)

New Solar Homes Partnership - New Construction Home Buyers Market Research Comparison Report for 2007 to 2008, posted January 28, 2010. (PDF file, 50 pages, 452 kb)


NAR Home Buyer and Seller Survey Shows Rise in First-Time Buyers, Long-Term Plans

The consumer survey of home buyers and sellers shows First-time home buyers reached the highest market share on record during 2009. The study was released here at the 2009 REALTORS® Conference & Expo.   More ...


Greener Pastures for America's Homebuilders?

Despite some encouraging environmental and energy-efficiency developments in recent years, none of America's 13 largest publicly traded homebuilders has "fully embraced the emerging market of sustainable building design and construction," according to a study by Calvert Group Ltd. -- one of the nation's leaders in the field of sustainable and responsible investing -- with support from the Boston College Institute for Responsible Investment.

Greener Pastures for America's Homebuilders? A Survey of Sustainable Practices by the Homebuilding Industry, white paper prepared by Calvert Group Ltd. and Boston College Institute for Responsible Investment. Study reposted with permission. (PDF file, 16 pages, 175 kb)

News Release About Survey, Calvert News, June 4, 2008.


Residential Green Building "SmartMarket Report"

A 28-page report (cost is $89) that addresses the growing trends and opportunities in green home building. McGraw-Hill Construction conducted targeted market research to obtain new information on green building in the residential construction sector.

Link to Information About Report by McGraw-Hill and NAHB

News Release About Report from National Association of Home Builders, May 19, 2008.


SCHOTT Solar Barometer Survey

A national poll reports that 94% of Americans say "It's important for the U.S. to develop and use solar energy." The SCHOTT Solar Barometer Survey was conducted by Kelton Research between May 29th and June 2nd, 2008. The Solar Energy Industry Association and SCHOTT Solar, one of the trend-setting manufacturers of solar energy technologies, commissioned the survey.

Download Survey Summary, June 2008. (PDF file, 2 pages, 198 kb)

New Construction Home-Buyers Market Research Report

Fairbank, Maslin, Maullin & Associates was commissioned by the California Energy Commission to conduct market research in support of the New Solar Homes Partnership's public awareness campaign. The baseline market research, conducted from March to May 2007, included focus groups and a telephone survey designed to examine the attitudes, behaviors and preferences of new home buyers toward solar electric power. This report details the findings of that research and its implications for the public awareness campaign.


New Solar Homes Partnership New Construction Home Buyers Market Research Report, consultant report, publication # CEC-180-2008-003, 4/9/2008. (PDF file, 79 pages, 1.6 megabytes)