Marketing Resources for Builders & Developers

This page will contain various reports and other materials to assist developers and builders in marketing their new solar homes.


Market Research Report

Fairbank, Maslin, Maullin & Associates was commissioned by the California Energy Commission to conduct market research in support of the New Solar Homes Partnership's public awareness campaign. The baseline market research, conducted from March to May 2007, included focus groups and a telephone survey designed to examine the attitudes, behaviors and preferences of new home buyers toward solar electric power. This report details the findings of that research and its implications for the public awareness campaign.

New Solar Homes Partnership New Construction Home Buyers Market Research Report, consultant report, publication # CEC-180-2008-003, 4/9/2008. (PDF file, 79 pages, 1.6 megabytes)


New Solar Homes Partnership (NSHP) Builders' Kit

graphic of cover of builders' kit

Kit for particpating builders in the NSHP. This kit includes info about the program, case studies about builders and homeowners, a summary of market research on homeowners' perception of solar energy, and more.

Complete Builders' Kit, publication # CEC-180-2008-004, 4/14/2008. (PDF file, 50 pages, 5.5 megabytes)

Individual Sections from Kit

Case Studies

Other Materials




Contact Us

  • E-mail: If you are a builder or housing developer and would like to participate in the program, please e-mail renewable@energy.state.ca.us.

  • Telephone: If you have questions about the New Solar Homes Partnership program call us at: 1-800-555-7794 (in CA) or 916-654-4058 (outside CA)