- Builders Main Page
- Plan for Energy Efficiency First
- Applying to the New Solar Homes Partnership
- NSHP Guidebook & Other Documents
- Eligible Energy Consultants
- Eligible Equipment for NSHP
- Frequently Asked Questions
- Home Energy Rating System (HERS) Raters
- NSHP Calculator
- Solar for New Affordable Housing
- Tax Credits
- Contact Us
- What Buyers Are Saying
- What Builders Are Saying
- Newsroom
- Marketing Materials (Builders' Kit)
Marketing Resources for Builders & Developers
This page will contain various reports and other materials to assist developers and builders in marketing their new solar homes.
Market Research Report
Fairbank, Maslin, Maullin & Associates was commissioned by the California Energy Commission to conduct market research in support of the New Solar Homes Partnership's public awareness campaign. The baseline market research, conducted from March to May 2007, included focus groups and a telephone survey designed to examine the attitudes, behaviors and preferences of new home buyers toward solar electric power. This report details the findings of that research and its implications for the public awareness campaign.
New Solar Homes Partnership New Construction Home Buyers Market Research Report, consultant report, publication # CEC-180-2008-003, 4/9/2008. (PDF file, 79 pages, 1.6 megabytes)
New Solar Homes Partnership (NSHP) Builders' Kit
Kit for particpating builders in the NSHP. This kit includes info about the program, case studies about builders and homeowners, a summary of market research on homeowners' perception of solar energy, and more.
Complete Builders' Kit, publication # CEC-180-2008-004, 4/14/2008. (PDF file, 50 pages, 5.5 megabytes)
Individual Sections from Kit
Case Studies
- Homeowners' Case Studies (PDF file, 2 pages, 124 kb)
- Case Study - Treasure Homes: Fallen Leaf at Riverbend, Sacramento, CA (PDF file, 2 pages, 108 kb)
- Case Study - Grupe Homes: Carsten Crossing, Rocklin, CA (PDF file, 2 pages, 84 kb)
- Case Study - Shea Homes: Madeira at Del Sur, San Diego, CA (PDF file, 2 pages, 104 kb)
- Case Study - Centex Homes: Avignon, Pleasanton, CA (PDF file, 2 pages, 92 kb)
- Case Study - Lennar: Laureate, Ironcrest and Wayfarer, Roseville, CA (PDF file, 2 pages, 96 kb)
- Case Study - Clarum Homes: Vista Montaña, Watsonville, CA (PDF file, 2 pages, 104 kb)
- Case Study - Premier Homes: Premier Gardens, Sacramento, CA (PDF file, 2 pages, 116 kb)
- Case Study - Christopherson Homes: Wisteria, Rocklin, CA (PDF file, 2 pages, 112 kb)
Other Materials
- Articles from the News Media (PDF file, 15 pages, 3.8 megabytes)
- Summary of Market Research Results (PDF file, 3 pages, 592 kb)
- Summary of Incentives (PDF file, 3 pages, 592 kb)
- Summary of NSHP Guidelines (PDF file, 3 pages, 592 kb)
- About the NSHP (PDF file, 3 pages, 592 kb)
Contact Us
- E-mail: If you are a builder or housing developer and would like to participate in the program, please e-mail renewable@energy.state.ca.us.
- Telephone: If you have questions about the New Solar Homes Partnership program call us at: 1-800-555-7794 (in CA) or 916-654-4058 (outside CA)